Artist Research and video analysis: Pop music genre

Marina And The Diamonds- Primadonna




Locations: 6
Costume changes: 6
Cuts per minute: 46
Shots: Close ups, mid shots, extreme close ups
Props: Piano, lights, camera, book, cycling machiene, turtle

This music video is very unique as it uses many different props to portray the artist as unique and qwerky. Like other music vidoes from the pop genre, there is a lot of close ups of the artist which allows you to notice the aritsts iconography which is the heart on her cheek. In the video she is represented as very feminine which suggests our artist will need to also be girly/feminim.



Ariana Grande- side to side ft Nicki Minaj




Locations: 8
Costume changes: 8
cuts per minute: 57
Shots: low angle shot, close up, wideshots.
Props: cycling machine

This video portrays the artist (Ariana Grande) to be very active yet attractive by using her sexuality. This seems to be a common theme when looking at female artists in the pop genre is that they use their sexuality a lot in music videos. The use of sexuality is also enhanced by the editing through the slow motion. In this video there is lots of wideshots of the females on bikes to show the coreography performed on the cycling macheines. This suggests that we should use some sort of dance routine in our music video.



Andra- Love Can Save It All


Locations: 5
Costumes: 5
Cuts per minute: 40
Shots: low angle shots, close ups,
Props: phones, clothes

This music video by Andra has a very different approach to the other vidoes I have analysed. This video does not sexulaise the artist like the other videos. This narrative music video is about a couple who have broken up whereas the Ariana Grande's side to side was a performance video. This is useful to us as we are looking to also have a storyline/narrative in our music video but not about love, more from a politcal aspect but this is useful as it gave us ideas on how to apply the lyrics to the visuals on screen.