Artist Research and how they are promoted: Florence and the machine

Florence and the machine is from the pop genre and the band promotes themselves on multiple platforms such as their website http://florenceandthemachine.net/#videos. The website consists of her latest music videos and also consists of her latest album 'Standard'. The website is very arty due to the  bands indie genre. The website is very creative and arty due to the target audience being very hipster.

This image is her album cover from the album "Lungs". The lungs being on the outside of her body supports Andrew Goodwins theory as the visuals match the title. The artist is looking away from the camera and there is birds in the background looking at her. This shows she is the most important figure in the image and that the cover was made to revolve around her. The black border with the white font makes the cover very eye catching which is something we want to make our as well so that it stands out to our audience.  

Music Video preparation/research (Indie/Pop)

We have been looking into the pop genre and in particular Ellie Goulding as her music videos are less  quirky and of a smaller budget than other pop genre videos. Her music consists of narrative and performance which is what we are looking to do. She is a female solo artist and her music videos mainly consist of herself.

Although she is part of the pop genre she is also very indie. In her videos there is a lot of nature such as fields and the sea. These are common conventions in the indie culture. Ellie Goulding's videos are very feministic as shown through the pink filters and a glow which makes it seem more nostalgic.
 

Prelim Task- Justin Timberlake

Our Preliminary Task had many positives but also there was aspect we could improve. We used many different locations and costumes, however, sometimes our lip syncing was not in time with the music as at times our preformer did not know the lyrics. This is going to help us when we make our real project as it allows us to know what we need to improve on (such as lip syncing).