Florence and the machine is from the pop genre and the band promotes themselves on multiple platforms such as their website http://florenceandthemachine.net/#videos. The website consists of her latest music videos and also consists of her latest album 'Standard'. The website is very arty due to the bands indie genre. The website is very creative and arty due to the target audience being very hipster.
This image is her album cover from the album "Lungs". The lungs being on the outside of her body supports Andrew Goodwins theory as the visuals match the title. The artist is looking away from the camera and there is birds in the background looking at her. This shows she is the most important figure in the image and that the cover was made to revolve around her. The black border with the white font makes the cover very eye catching which is something we want to make our as well so that it stands out to our audience.
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