Sven E Carlsson- Media Theorist (1999)

Sven E Carlsson is a representation theorists who talks about 3 different types of music videos. Commercial exhibitionist to try and sell themselves for profit such as Jennifer Lopez. Televised Bard which is the story teller of the music video such as Ed Sheeran A Team. Electronic Shaman which is a mixture of both.

According the Sven E Carlsson's Theory, Aurora is a Televised Bard as she is telling a story/message throughout the music video. Aurora is explaining the inequality of wealth in todays society and how social hierarchy is effecting our world today. In the video she is comparing the wealthy and the poor and telling a story about it. 

Aurora also had aspects of Commercial Exhibitionists in the music video as she is from the pop genre and her performance is also promoting herself for profit.