Music Video Survey
We created a Survey on Survey Monkey to find out what things are expected to be included in a Indie Pop Genre Artist so that we can base our Artist around this. We also not only asked what our audience expected to see in the Video but how they would listen to the music and to see if our artist would be a mainstream or independent artist.
Not only did we create a Survey online but we also had audience interviews which allowed us to get detailed information on what they thought the song was about and what they would imagine to be in the song. We have concluded that 100% of our target audience believe there should be a narrative behind the story. This is why we have decided to use a political theme in our music video as it creates a storyline. We also found that the majority of the people we interviewed liked the name Aurora as it suited our Indie style artist.
The audience interviews also gave us ideas on locations, costumes and the type of music the people we interviewed listen to. This gave us an indication of what we might include in our video and gave us insight into new ideas. This was useful in both finding our new ideas and reinforcing our own ideas.
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